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The decline of the mobile software industry

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jont
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« on: February 27, 2008, 09:22:18 AM »

may be of interest...
http://mobileopportunity.blogspot.com/

Certainly from reading the developer lists many of the names in selling mobile software having been giving developers a hard time.
apparently....on average the resellers took >40% of the cost of an app and often would not allow direct contact details for developers to be shown with their products.

Reminds me somehow of the music industry giving less and less to the actual provider of the product.....

Also last week Motricity (aka PalmGear) cut staff http://www.wral.com/business/local_tech_wire/news/story/2475416/


Jon

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Graham
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« Reply #1 on: February 27, 2008, 11:21:04 AM »

Quote

Mobile applications, RIP

Summary: The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better way to deliver new functionality to mobiles. I think this will drive a rapid rise in mobile web development, largely replacing the mobile app business. This has huge implications for mobile operators, handset companies, developers, and users.


Yep! Who could argue with this. Well believe it or not plenty do as I discovered when I got caught in a debate with mobile application developer who's whole business model was based around the complexity of so many different handsets, operating systems and screen resolutions.

I asked the simple question about whether he thought the mobile web would improve matters but he wouldn't have it, thought that the mobile web wouldn't catch on. My suspicion was that this would blow a whole through a tranche of developers who like being big fish in small ponds and might not want to see the world of mobile opened up to the rest of us.

Another link with a similar theme but avoids the mobile web completely (!) is from Donald Clark who was chairing the conference that I was speaking at:
http://donaldclarkplanb.blogspot.com/2008/02/wherefore-art-thou-m-learning.html

Donald, what were you thinking?

 Grin

To be fair (and I'm teasing an old friend), he's really focussing on the here and now rather than the next. The reality being that the majority of handsets in the world don't support web access and really low cost data plans are some way off.

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jont
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« Reply #2 on: February 27, 2008, 12:03:18 PM »

Yes indeed it all worked fine when there was a clearly leading platform or two...(eg PalmOS) but then things became less clear. Even for Palm developers things started to break down...Palm kept changing the api, and doing generaly brain dead things like handling the same thing (eg the 5 way nav button and popup graffiti area) differently on each device.

For mult-platform interoperability Java was going to save us all....but the mantra of write once run anywhere soon became write once, then debug and customise it everywhere. (no-one has mentioned WAP yet.......)

I much prefer native apps that do not require network connectivity to run  and there are still niches where native apps are unavoidable eg, for those applications that need to be used even when there is no internet available (in some hostile industrial environments for example) and industry or customer specific applications. 

But the assumption that the network will be there is the current thinking , I guess this is Palms thinking behind Nova.

..and it would help things along if the uk charges for data on phone networks were not as high.

Main drawback is once the network is down, there go  your applications (assuming you keep the data on your device).

For that reason alone, I'll be hanging on to some sort of non-network reliant device for as long as I can.(perhaps I should bulk buy some Palm Z22)

So is the PDA dead yet? not quite, but without any applications to eat its going to fade away.....
Perhaps, had it remained a simple device that did a few specific things well (Like the Palm IIIx) it would have faired better....


Jon
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wolfluecker
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« Reply #3 on: February 27, 2008, 01:33:42 PM »

Lots of things to consider in this debate. I'm an avid reader of Michael Mace's blog and I think he usually gets things spot on, but on this occasion I don't agree entirely. What kind of meaningless graph is that in his article, to start with?  Grin

It's slightly early to write off local applications on handheld devices, just by citing people who used to publish Palm applications. Jont, you're not going to like me for saying this, but who cares about Palm these days? Clearly Mace doesn't any more, and their market share and spread amongst users is really not significant, at least not here. PDA software in general is quite a niche business now, just as PDAs are dying out more and more. The innovation is in smartphones (and feature phones), and for those devices local applications still have a big part to play.

The disadvantages of local apps are clear:
  • Distribution - Pushing out application downloads is hard, and operators cream off potential revenue (as mentioned)
  • Mobile web sites are hence easier to access and promote. Although that isn't entirely true either, considering the recent problems with operator transcoding and filtering
  • Huge device/technology fragmentation
  • Resulting costs of development

The fragmentation issues has led many people (including me) to believe that true innovation can only happen at the server-side, ie the mobile user just needs a web browser on their device. That's simply because innovative stuff is so hampered by installed platforms like Java etc. BUT, if you believe that the current mobile web browsers can handle all that fancy stuff that would make a learning experience really rich, engaging and useful, you are fooling yourself too. Yes, the browsers are getting better, but the idea of 'one web' that is the same for desktop and mobile, is just as unrealistic at the moment as building a business model for selling Palm applications.

Some very experienced people in the mobile space have posted their own observations on this theme for a while now (like Barbara Ballard, David Beers, Enrique Ortiz) and although you may say that they are mobile application developers, so they have a vested interest, they also work on mobile web products a lot.

As you point out, there is still massive scope for non-networked applications, and especially 'sometimes-connected' ones. As Tom Hume says, deep integration with the device is not going to be possible with the browser (heck, it's not even possible with the desktop PC, that's why there are new things like Adobe AIR, Goggle Gears etc: to have offline capabilities as well as online) and in my opinion, to achieve exciting mobile learning/creating/collaborating, you will need that.

I take your point, Graham, about the 'rest of us' being empowered by using simpler technologies to build web-based learning and not being excluded by the hardcore developers. But the notion that they "don't want" the world of mobile opened up is rather odd - nobody actually likes writing JavaME, it's a nightmare. Maybe Android will provide a better platform and FlashLite is maturing too, so if someone offered a better solution to produce properly interactive learning on mobiles, I'd gladly take it. The mobile web doesn't do that at this stage at least.

Add to that the disastrously high and non-transparent cost of using the mobile web and its unreliability. When you haven't got a WiFi connection for your handheld device you are really at the mercy of the nasty operators...

I don't find myself agreeing with Donald Clark often, but I think one of his points is a good one. Despite the constraints it shouldn't be too difficult to produce simple, interactive and fun m-learning applications. But there aren't many around, are there?

Wolf.
« Last Edit: February 27, 2008, 01:35:37 PM by wolfluecker » Logged
jont
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« Reply #4 on: February 27, 2008, 04:25:40 PM »


  Jont, you're not going to like me for saying this, but who cares about Palm these days? Clearly Mace doesn't any more, and their market share and spread amongst users is really not significant, at least not here. PDA software in general is quite a niche business now, just as PDAs are dying out more and more. The innovation is in smartphones (and feature phones), and for those devices local applications still have a big part to play.

[typo likeliness alert I had to retype this 3 times due to browser and OS crashes :-) ]


Hi wolf, no problem. I know the Palm platform is fadeing away (a pity as I knew the API pretty well). As to who cares, well the existing user base arent too happy at having to change platform, but I guess StyleTap will clean up from them. I tend to see things from a Palm perspective as thats the platform I worked with most in the past and the community of developers I communicate with have mostly been from the PalmOS world.

There were in the early days a lot of things about small device usability that Palm got right (I think more accurately Jeff Hawkins got right)that others have yet to manage or comprehended(hello microsoft).

The business model seemed to work for a few years (some very successfull games companies), but the market and platform changed.  Not always for the better, I sometimes think PDAs didnt get better, just able to do more things badly!
 
I still want a small phone (hence small screen) and a decent screen for other things, but dont want to carry around an eeePC sized device all day.
So do I want a smartphone, or iPhone.....err no.  I have a collection of both phones, smartphones and PDAs of various flavours (no I didnt ram-raid a carphone wherehouse,) but still carry Palm TX (coz it crashes slightly less than any of my WinMob devices) and a small phone (because it doesnt take  minutes to reboot if it crashes like any smartphones Ive tried)

I now use index cards as much as my PDA. (they have better battery life, the screen is readable in sunlight, syncing is a pain but at least its not activesync). If the apps I use most were available in adequate versions for WinMob I might use that device more. In fact if Styletap could hotsync that would possibly move me to a WinMob device......


a thought.....
.........market fragmentation also means we have some choice  :-)

Good to have some discussion in here, we really need Graham to be contentious about something to liven things up a bit :-)

I am surprised firestarter has not been in here for a while....


Jon
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wolfluecker
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« Reply #5 on: March 03, 2008, 12:07:04 PM »

Just for completeness, here's a current post by Michael Mace, acknowledging some of the criticism his 'Mobile applications RIP' article raised.
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